This programme is designed for students, retail marketing personnel, managers, and entrepreneurs. The qualification will enable successful graduands to sway organisational fortunes in the retail marketing power play. The Diploma in Retail Management is a modern qualifi cation aimed at equipping students with vital knowledge, understanding and skills relevant for every mmarketer in the competitive and demanding retail arena.
Admissions Criteria
- NSSC(O)/equivalent with minimum of 25 points in any 5 subjects
- The student should have a grade D (or equivalent) in Mathematics or better and a grade E (or equivalent) in English or better
- Applicants in possession of a Diploma or Higher Diploma in related field may be given exemptions based on the credit point equivalency
Graduates of this programme can
- Apply marketing techniques to boost retail sales
- Manage retail operations and stores efficiently
- Implement effective merchandising strategies
- Analyse sales data to make informed decisions
- Lead and motivate retail staff to meet sales targets
- Develop pricing strategies that align with market trends
- Optimise inventory management to reduce stock wastage
- Deliver excellent customer service and manage complaints
- Understand consumer behavior to improve product offerings
- Use point-of-sale (POS) systems and retail software for smooth operations
- Plan store layouts and manage product displays to enhance the shopping experience
Career Prospects
- Buying
- E-tailing
- Merchandising
- Product Display
- Sales Promotion
- Market Research
- Entrepreneurship
- Store Management
- Brand Management
- Product Distribution
- Central Management
- Marketing Management
- Retail Sales Management
- Wholesale Sales Management
- Customer Relationship Management
Skills Developed
- Customer Service Management
- Merchandising and Visual Display
- Inventory Management
- Sales Techniques
- Marketing Strategies
- Store Operations Management
- Retail Technology and E-commerce
- Financial Management
- Staff Training and Development
- Supply Chain Coordination
- Consumer Behavior Analysis
- Data Analysis and Reporting
