Educational data mining has become an effective tool for exploring the hidden relationships in educational data and predicting students’ academic performance. The prediction of student academic performance has drawn considerable attention in education. However, although the learning outcomes are believed to improve learning and teaching, prognosticating the attainment of student outcomes remains underexplored. To achieve […]
Continue ReadingAbstract This study aims to explore the influence of surprise and delight on the loyalty intentions of retail banking customers in an emerging market context. This study also considers the moderating effect of trust on these relationships. Svotwa, T.D., Makanyeza, C., Roberts-Lombard, M. and Jaiyeoba, O.O. (2023), “A relationship marketing perspective on delight, its antecedents […]
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